Michaela helped to craft the look and feel of the campaign and generate the broad range of collateral required.

The Department of Health worked closely with the Victorian Commissioner for LGBTIQ+ Communities to address vaccine hesitancy amongst members of the LGBTIQ+ community.

With an inclusive and considered tone, this campaign was created to help members of the LGBTIQ+ community feel at ease and assured that they have the welcoming support services they need to get vaccinated and get back to the activities they enjoy, safely.