ORIGIN ENERGY X SYDNEY SWANS
CARBON OFFSET PAINT

Client: Origin Energy

Agency: M&C SAATCHI

Michaela was responsible for the filming, editing and behind the scenes content on the day of the shoot. This was a quick content shoot and edit process.

Melbourne fence painting is a long standing tradition where fans show their true devotion to their AFL team during the finals. With the Swans making the Grand Final, Origin sought to leverage this unique moment to help loyal Sydney Swans fans show their support for their team, while also showing their support for the planet and demonstrate small acts of good change.

Utilising former Swans’ 2012 premiership player, Ted Richards, and Melbourne Swans enthusiast, Jane Ryan, the pair reimagined the Melbourne fence painting tradition in a way that’s better for the planet, and painted Jane’s fence with paint that cleans the air by absorbing carbon dioxide. 

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