
Staying apart keeps us together
Client: Victorian Government
Agency: M&C SAATCHI
Michaela was the lead graphic designer on the VIctorian COVID-19 campaign. She utilised her skills in illustration, speed and craft to generate a mass amount of assets that helped keep Victorians informed on the current COVID conditions.
The ‘Staying apart keeps us together’ campaign from the Victorian Government was to help Victorians stay connected as they face the Coronavirus pandemic.
The campaign extended across digital, ooh, radio and print – including as part of the Government’s commitment to support rural and regional publications.
Premier Daniel Andrews said: “I know we’re asking a lot of Victorians at the moment but following the rules and staying apart keeps us together as a community.” this sparked the renound campaign line, Staying Apart Keeps us together







